Easy Chew for fashion brands

We help fashion brands scale with paid ads across Meta, TikTok & Google.

We know what works and what doesn't for independent fashion brands. We run your campaigns, test and scale, and keep a finger on the pulse of what's going viral, so we know which formats are worth testing and which aren't.

Fashion brands we work with

No templates

Every fashion brand is different. Your strategy should be too.

There's no set formula we copy and paste. Your products, price point, audience and stock levels all change what will work, so every strategy is built around your brand.

What we bring is experience. We work with fashion brands spending £3K to £50K a month on ads, and have done year in, year out, so we know what sells, what flops and what's worth testing next.

Strategy builder
Where is your brand right now? New to ads, or coming back Stuck and need a shake up Ready to scale
Test your rangeFind the best product for winning new customers
Is the ad selling profitably?
No
New creative from this week's trendsBack into testing
Yes
Scale spend with stock levelsOnly behind products that can keep selling
New customer joins your listYour emails do the selling
Sale structures planned all yearBlack Friday, Christmas, summer, end of season

Strategies for where you are

Different starting points need different plans.

  • New to ads, or coming back. We test your range to find the products new customers actually buy, then build from there.
  • Stuck and need a shake up. We rework the account, test fresh angles and find your next best performer.
  • Ready to scale. We grow spend behind the products that can carry it, with the stock to back it up.
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Fashion ad creative
Fashion ad creative
Fashion ad creative

Creative that sells

New creative, tested every week.

UGC, lookbooks, styling videos and sale ads, built around what's trending in your niche right now.

Every ad gets tested against the others. The ones that sell get more budget and the rest get switched off.

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Our process

Our 3 phase plan for scaling fashion brands

No templates. Every brand starts in a different place, so the plan bends around your products, audience and stock. The phases stay the same.

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  1. 01

    Phase 1 · Find your hero product

    Find the product that wins new customers

    Whether you've never run ads or your account has gone stale, we start in the same place. We check your tracking counts every sale, then test across your range to find the product that brings new people in. It's often not your bestseller. Once someone has bought, your emails do the rest of the selling.

  2. 02

    Phase 2 · Test what's trending

    Build creative around what your niche is watching now

    Every week we research what's going viral in your corner of fashion: the sounds, styles, creators and formats getting attention. That becomes new ads fast. We test hooks, angles and formats against each other, cut what doesn't sell and put more behind what does, so the account keeps getting sharper.

  3. 03

    Phase 3 · Scale with your stock

    Grow spend without burning through the wrong stock

    Scaling isn't just pushing budget behind stock you need to clear. We keep on top of your stock levels so spend goes behind products that can keep selling, and we plan Black Friday, Christmas, summer and end of season sales with structures we've refined year after year.

Every decision comes from your numbers. Every move is about profitable growth.

Results

Results from a fashion brand we work with.

Case study · Meta Ads · 18 months and counting

This Belongs To.

From launch to 6.5x monthly revenue in two markets.

What we did
  • Launched and scaled in two markets: US & UK
  • Restructured the account into testing and scaling campaigns
  • Found a winning video formula for new customers
  • A/B tested the range to find the best products for new customer acquisition
  • Sold out of the Layered Jersey
  • Drove local awareness for New York sample sales
10xrevenue in month one vs. the month before launch
6.5xmonthly revenue now vs. before we started
5xmore orders a month vs. before we started
3.5xROAS on our top scaling campaign
2.6xROAS across the account
47%lower cost per purchase after restructuring
This Belongs To campaign image: two models in white belted swimwear by an indoor pool
“Mark tested everything and only scaled what the data backed, using a clear traffic light system. We’ve sold out of the Layered Jersey and now get 5x the orders we did before.”
Alia Mehta, Founder, This Belongs To
"Utilizing Mark’s strategies we have reached our highest ROAS in years. Highly recommend."
James Clark · CMO, Naked Nutrition
"He helped our fledgling e-commerce business sell over 55,000 units in its first two months."
George Williams · CEO, Smartplant
"He helped us find our growth formula through Facebook Ads and smart hacks, taking us from 0 users to over 25,000 within 10 months."
Sam Jones · Founder, Gener8 Ads

FAQs

Questions fashion founders ask.

Can you drive sales for my clothing store?

Yes. We build campaigns around purchases, not likes, whether your store is on Shopify, WooCommerce or something else.

What's the minimum ad spend?

It depends on your brand, price point and goals. We'll recommend a starting budget on the strategy call.

Do you need my product shoots, or can you make creative?

Both work. Existing shoots and UGC get repurposed into ad formats, and new creative is produced where there are gaps.

Do you need access to my personal social accounts?

No. We only need your ads account and business pages, and we'll walk you through onboarding step by step.

Can you grow our Instagram following too?

Yes. Combining influencer shoutouts with ads can grow an account by 10K+ followers per month.

Can I see proof of results?

Absolutely. Relevant case studies and numbers are shared after the first call.

Ready for your next drop to sell out?

Book a free 30 minute strategy call. You'll come away with clear next steps for your ads, even if we don't end up working together.

Book a free strategy session →